beginning

In 2013 Paul Robbins & Nick Harvey, from Product Resolutions Limited, along with two other industry experts spotted a gap in the market for a better designed more user focused & cost-effective trans-anal irrigation system.

Aquaflush Medical was born – driven by a desire to improve upon the existing bowel & bladder solutions that were available. At the time, the choices were limited and the cost to the NHS was high.

We developed the Aquaflush product range from the ground up with a unique modular system that gave the user flexibility & ease of use. It also resulted in an efficient manufacturing solution that enabled the products to be sold to the NHS at around 30-40% lower price than competitors with the same clinical outcomes.

We grew the Aquaflush range and built an international distributor network, in 2020 the Aquaflush business was acquired by Renew Medical. We continued to work with Renew to help deliver the pipeline products we had in development and help grow their business.

We then chose to use the experience we gained to launch a company focused on bringing together the expertise of healthcare + technology + design - one that puts the user at the centre of everything we do, so we created…

Healthcare Technology Design (htd).

its purpose

To use our proven expertise to help transform medical businesses with healthcare + technology + design.

At htd, our vision is to be the leading consulting firm in the industry. We aim to achieve this by constantly innovating & providing exceptional services that exceed our clients' expectations.

Our team brings together highly skilled individuals with extensive experience in various industries. We are committed to delivering quality services to our clients & helping them achieve their business goals.

our founding principles

user led

One of our founding principles is an unwavering focus on the end user. Every decision and innovation is guided by the users needs & satisfaction. We prioritise understanding & exceeding user expectations, ensuring their feedback shapes our designs & services.

design focused

A design-focused approach integrates aesthetics, functionality, & user experience into every aspect of our work. It's about creating solutions that are not just visually appealing but also intuitive & efficient. By prioritising thoughtful design in every step, we aim to deliver products that are effective, inspiring, & delightful for our users.

sustainably manufactured

Sustainable manufacturing is our commitment to producing goods in an environmentally & socially responsible manner. Where possible this approach involves using eco-friendly materials, reducing waste, & conserving energy, aiming to minimize our carbon footprint. We try to ensure that our production processes not only meet today's needs but also protect future generations. By embracing sustainability, we can help contribute to a healthier planet.

Creating a more sustainable approach when developing and manufacturing medical devices has to be balanced with the regulatory and practical requirements. Our commercial approach to sustainability uses a combination of marginal gains and innovation to ensure that we can achieve environmental benefits that also help grow the business.